Dental Office Management

Generating More Referrals for Your Specialty Dental Practice

March 27, 2024

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I'm Amanda — Founder of Essential Dental Services. I've immersed myself in the world of dentistry for nearly two decades.

Meet Amanda

This post is all about how to generate more referrals for your specialty dental practice. Also know as, what general dentists want to see! Referrals are the lifeblood of a thriving specialty dental practice. When other dentists trust you with their patients, they are not just endorsing your clinical skills but also your ability to provide excellent patient care and experience. But, establishing and maintaining a robust referral network is no simple feat. It demands a strategic commitment to building relationships within the local dental community.

In this post, we will explore effective strategies to bolster your specialty dental practice’s referral base. Whether you’re an orthodontist, periodontist, endodontist, or oral surgeon, cultivating a strong referral network is essential for your practice’s growth and success.

Join Local Study Clubs

One of the most direct and beneficial ways to network with other dental professionals is to join local study clubs. Not only do these clubs provide opportunities for continuing education, they also foster a sense of camaraderie among local specialists. Attend meetings regularly, be an active participant, and consider presenting on a topic of interest. By being present and engaged, you will naturally become a more familiar and trusted resource for your peers.

In-Office Introductions

A personal touch goes a long way in building referral relationships. Take the initiative to make in-office visits to introduce yourself and your practice. This not only puts a face to the name but also allows the referring dentist to see the environment they are sending their patients to.

Specialized Gifting

Sending unique and thoughtful gifts can create a lasting impression and show your appreciation for the referral. While traditional gifts like fruit baskets are nice, consider something more personal and memorable. For example, a new and trendy option could be a delivery of cookies from a popular gourmet bakery like Crumbl Cookies or a local specialty shop.

Referral Portal on Your Website

Another way to keep referring dentists engaged is to send informative reports on mutual patients. This could include treatment summaries, post-operative care notes, or details on any follow-up action required. Not only does this keep the referring dentist in the loop, but it also demonstrates a commitment to collaborative patient care.


Building a strong network of referral partners is a continuous process that requires dedication and a personal touch. By joining study clubs, making in-office visits, offering specialized gifts, providing easy referral options, highlighting success stories, and maintaining clear communication with referring dentists, you can ensure that your specialty dental practice remains at the forefront of their referrals.

Remember, the goal is not just to get more referrals, but to establish trust and a reputation for high-quality care within the local dental community. By doing so, you not only grow your practice but contribute to the overall improvement of patient care in your area.

Be sure to check our podcast episode where we talking about generating more referrals for your specialty dental practice in MUCH more detail!

Amanda DeMoura and Sarah Hamlin deliver a podcast dedicated to helping dental professionals navigate the intricacies of running a successful dental practice. Whether you're a seasoned practice owner, new dentist, or a dental professional looking to enhance your managerial skills, this podcast is your go-to resource for valuable insights, expert advice, and actionable strategies.

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